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Online directories. I’ve had enough.

June 30, 2009

Online directories.  Over the years I’ve paid for a few.  I should have learnt my lesson by now.  I’ve just received another telephone call from yet another legal directory asking me to “upgrade my listing” to a banner advert.  I didn’t even know I had a listing with them.  Apparently it’s been there for a while.  I did point out that I’d  not received a single solitary lead from it, but thanks anyway. 

Given the fact that I’ve not received a single solitary lead from a free listing, why would I want to pay a “special price” of just £200 to have a flashing banner on a webpage? 

The salesperson couldn’t event tell me how many hits “transcription services” receives each month, let alone what hits their current customers receive.  Then I was told that there are no guarantees with any marketing.  So no thanks.  I’ll refuse your offer of a “special price”. 

Now, if I was asked to buy something that would give me something tangible and I could have guaranteed results, I might be interested. 

I offer a “try before you buy” freebie so clients can see for themselves how outsourced typing services can impact on their business.  Do you think online directories will use the same tactic? 

Posted by Jayne Smith | Filed Under Digital Dictation for Business, Digital Dictation for Lawyers, Digital Dictation for Surveyors, General, outsource dictation | 1 Comment