Online directories. I’ve had enough.
Posted by Jayne Smith on June 30, 2009 · 1 Comment so far - leave yours below
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Online directories. Over the years I’ve paid for a few. I should have learnt my lesson by now. I’ve just received another telephone call from yet another legal directory asking me to “upgrade my listing” to a banner advert. I didn’t even know I had a listing with them. Apparently it’s been there for a while. I did point out that I’d not received a single solitary lead from it, but thanks anyway.
Given the fact that I’ve not received a single solitary lead from a free listing, why would I want to pay a “special price” of just £200 to have a flashing banner on a webpage?
The salesperson couldn’t event tell me how many hits “transcription services” receives each month, let alone what hits their current customers receive. Then I was told that there are no guarantees with any marketing. So no thanks. I’ll refuse your offer of a “special price”.
Now, if I was asked to buy something that would give me something tangible and I could have guaranteed results, I might be interested.
I offer a “try before you buy” freebie so clients can see for themselves how outsourced typing services can impact on their business. Do you think online directories will use the same tactic?
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One Response to “Online directories. I’ve had enough.”
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- Document Direct
- Free telephone calls for the legal sector
- Merit - An information/communication/technology user group
- No Option for a Law Firm - High-tec law firm IT jargon at it’s best
- Online Training Courses
Ah yes the ancient “make as many sales calls as you can ‘cos calls means sales” mantra in action - calls made by telesales drones with only a script to go on and no real ability to offer true service.
Like you say, any prospective client needs one of either
- a tangible guarantee
- a sample of your service
nothing else will do, frankly!