Buy SSL Certificate The lasting legacy of the Internet is speed | Digital Transcription from Document Direct

The lasting legacy of the Internet is speed

Posted by Jayne Smith on August 16, 2010 · 2 Comments so far - leave yours below
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What will determine our success is not how fast we receive information.  It will be how quickly we can respond to it.

We can find the information we need with a few clicks of a button, at any time and from any place with the increased usability of mobile technology. Life is certainly moving along at a pace. We can chat with our friends by email, text message and now Facebook. We can access our work systems from our own home PC using the internet. We have greater flexibility of the times that we can be available for work and the places we work.

Changes have been made in the office so that emails can be read on the move on Blackberrys, if the phone isn’t answered within three rings then a message is left with voicemail and solicitors now  type their own emails to provide a faster response to their clients.

In fact, we probably find that we’re forced to keep up, to keep moving with the times because failure to do so results in, well, failure.

But there is a greater impact on our psyche that this fast paced world is having. As we accept the fast flow of information as normal so do we think that a slow response is abnormal.  In fact it’s downright inconvenient and causes disruption.

Think about the last time you were put on hold on a telephone call. Perhaps you were told that you were in a queue and placed third. Did that information ease your anxiety levels? Probably not. After all, the reason for the phone call is usually a personal request for information, to make an appointment or query or pay a bill. We certainly don’t wait on hold to have a chit chat with our friends. So the delay causes an irritation which, if left unattended, then causes a massive inconvenience. That experience is well remembered too. The next time it’s necessary to phone that organization the expectation is to be put on hold. And as that has a detrimental effect on the perception of that company. One that is either far too busy handling lots of complaining phone calls, or not enough staff, or not enough staff working hard enough.

The speed of receiving information, being responsive to requests for information and customer service are all linked together.

How does a firm become more responsive to its clients?

Read article: Working Smarter
Read article: Working Harder

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2 Responses to “The lasting legacy of the Internet is speed”

  1. Working smarter | Digital Transcription from Document Direct on August 16th, 2010 1:19 pm

    [...] article: Working Harder Read article: The lasting legacy of the Internet is speed Interesting? Useful? Why not share it! del.icio.us Digg Ask Facebook StumbleUpon or subscribe [...]

  2. Working harder | Digital Transcription from Document Direct on August 16th, 2010 1:24 pm

    [...] Read article: Working Smarter Read article: The lasting legacy of the Internet is speed Interesting? Useful? Why not share it! del.icio.us Digg Ask Facebook StumbleUpon or subscribe to receive new posts via email or using RSS [...]

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